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The Wiki Man

The monkey-brained case for Donald Trump

I’m not sure about my prefrontal cortex, but if I were American, my amygdala would vote for Donald

4 June 2016

9:00 AM

4 June 2016

9:00 AM

A few years ago I was asked to speak at a conference in New York. ‘Where would be the best place to stay?’ I asked my assistant.

‘Well, you’re booked into The Trump SoHo’, she said, careful to pronounce the capital H.

‘Are you completely deranged? Do I look like a man with a craving for gold taps and Swarovski-encrusted towelling robes?’

‘The conference organiser has booked it.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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