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Mind your language

Is it a bird? Is it a sofa? The secret history of ‘butterbump’

Newly named as a cross between goosebumps and butterflies, it doesn’t sound a very agreeable sensation

26 March 2016

9:00 AM

26 March 2016

9:00 AM

‘Still I’m called Buttercup —poor little Buttercup,’ sang my husband in an inappropriate and displeasing baritone. Not wishing to encourage him, I simply said: ‘Darling, it’s butterbump.’

A furniture company called Loaf has been advertising ‘butterbump sofas’, supposedly named for their bringing out customers in a cross between goosebumps and butterflies.

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