There is a tremendous cache to be found in portraying oneself as an ‘underdog’ in contemporary Australian society, whether that be in the cultural, the commercial or the political arena.Australians love the notion of a scrappy band of outsiders banding together and taking on powerful interests. The emotional appeal of insurgency is a key aspect of the public campaign being waged by ‘Recognise’ – which badges itself as ‘the people’s campaign to recognise indigenous Australians in the Constitution.’