When to launch? For impresarios, this is the eternal dilemma. Autumn is so crowded with press nights that producers are heard to sigh, ‘The market’s full. There’s no room.’ When the glut abates in late November, the same producers sob, ‘The market’s empty. There’s no point.’ But national rags have to report on something, even a fringey foxhole like the Southwark Playhouse, and a bold investor can exploit this opportunity.