The beauty of mid-range products
Once or twice, when on a crowded overnight flight, I have taken a sneaky stroll through the different cabins for…
Are we asking the wrong questions about HS2?
I am not sure there was much else Rishi could have done to salvage HS2. But I come bearing good…
The problem with empathy
Back in the 1970s, a less politically correct age, there was a standby formula for television advertising known as 2Cs…
Beyond price
It’s not the cost that matters, but how it’s framed
How to save time
Imagine you are choosing between two proposed road-improvement plans, but have the budget for only one. Both of the roads…
The full English conundrum
Among devotees of the full English breakfast, few things polarise more than the inclusion of baked beans. Some people are…
What I learned from being debanked
My own debanking story concerns a card rather than a bank account. Not the same degree of inconvenience as Nigel…
Stop HS2 – I want to get off
I have two suggestions for HS2. Either stop it or make it stop. The spiralling cost and delays are reason enough…
Who deserves a free lunch?
It is a tenet of neo-liberal economics that there is no such thing as a free lunch. This is obvious…
Below average
This week, writing in the Daily Mail, Matt Ridley produced a devastating takedown of the government’s 2030 ban on the…
Bureaucrats have seized control
I have a hunch why people in late middle age are abandoning the workforce: their jobs, as they once knew…
Home truths
I sometimes feel my entire life in advertising has been wasted, and not for the reason you may assume. No,…
The great car delusion
Suella Braverman was completely wrong to ask her civil servants to investigate the possibility of arranging a one-on-one speed awareness…
The Wiki Man
Our local Sainsbury’s, though admirable in every other way, has a slightly inflated estimate of the disabled population of Seven-oaks,…
The case against koalas
There was a reason 18th-century rulers were eager for their subjects to grow and eat potatoes: the miraculous tuber offered…
Sleeping on the enemy
Last month in a Swiss hotel, I came across an idea so beautifully simple that I felt it would be…
French lessons
If I ran the British government, to promote more heterodox thinking I would employ a small cadre of French people…
The case for slow change
Some excellent thinking this month from the Italian complexity theorist Luca Dellanna: Two days ago, the EU parliament approved a…
Travelling light
Even though I fly a lot, I retain the notion that air travel should be treated as a special occasion…
I am not a robot
Much of the magic of Curb Your Enthusiasm comes from the show being plotted but not scripted. The direction of…
