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World

Why the Tories struggle to shake off the 'nasty party' label

28 June 2022

6:11 PM

28 June 2022

6:11 PM

The Conservatives’ brand is being taken to the cleaners. According to Lord Ashcroft’s focus groups, the words and phrases most often associated with the Conservative party right now are ‘untrustworthy’, ‘for themselves’, ‘out of touch’, and ‘for the few’. The Conservatives are at risk of becoming the Nasty Party again.

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