Unlike most of the panellists on The Gruen Transfer, I still make ads for a living, and try to exercise restraint when asked to give an opinion about a competitor’s work, even if I think it is second-rate. I do this because I know that even the dullest, most instantly forgettable ad must have been approved by a client, and that however badly it performs it will always be, to some extent, his or her baby.
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