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Features

The competitive cult of cosiness

Can we escape the cult of cosiness?

10 April 2021

9:00 AM

10 April 2021

9:00 AM

Do you remember the first wave of hygge, in 2015? It seems a long time ago — back in the freewheeling technicolour of a pre-Covid world — but at that time hygge was the hottest thing to come out of Denmark. The country already attracted envy for its vigorous welfare state, covetable knitwear and high rating on the international happiness index, but the new export outshone them all.

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