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The Wiki Man

Why I won’t patent my brilliant idea

25 July 2020

9:00 AM

25 July 2020

9:00 AM

In the past 30 years, I have driven about 8,000 miles in France in right-hand-drive cars. And I would be lying if I denied that one or two of those miles hadn’t been driven on the left-hand side of the road. This scared the life out of me. One second’s inattention elevated my risk of dying in a gruesome accident to levels previously experienced only by 1950s racing drivers or country and western singers.

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Rory Sutherland is vice-chairman of Ogilvy UK.

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