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The Wiki Man

What should you charge for a virtual conference?

13 June 2020

9:00 AM

13 June 2020

9:00 AM

From time to time, every industry must adapt to some inconvenient technological advance. Suddenly, some part of what you offer can be reproduced or distributed in a new form. The temptation is to ignore the issue and hope it goes away. But if you don’t act, eventually some competitor, existing or new, surely will.

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Rory Sutherland is vice-chairman of Ogilvy UK.

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