Emma Bridgewater has, since 1985, produced pottery acceptable in tasteful middle-class kitchens. Some jars had Coffee on and some Biscuits. Coffee meant ‘coffee’ and Biscuits meant ‘biscuits’.
In a similar attempt to achieve popularity, Theresa May told us that Brexit meant ‘Brexit’. It said so on the jar.
But as the Emma Bridgewater range grew, it included a plate bearing the words ‘Bacon & Egg.
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