CEO Greg Hywood insists the print editions of the Sydney Morning Herald and The Age will continue for a while — a while — but Fairfax as a news organisation is effectively dead.

It’s already offering little more than real estate advertising with some editorial dressing and, in a desperate bid to lure you there, clickbait.

But not just any clickbait, mind you. Stale clickbait.

Look what’s been up on the sites this afternoon:

The ABC — scarcely the most nimble of organisations — ran exactly the same content three full days ago:

Fairfax are simply going through the motions. The end is nigh.

Got something to add? Join the discussion and comment below.