High life

Donald Trump is the master of anti-hype

5 December 2015

9:00 AM

5 December 2015

9:00 AM

 New York

Things turn very frivolous around this time of year. Barf-inducing parties given by pop-culture schlock merchants selling their wares are a nightly transgression. The hacks duly report the shenanigans of doped-up rappers the next day as once upon a time they detailed the haut monde. London isn’t much better. Last week, at the British Fashion Awards, a designer by the name of Jonathan Anderson said that he was ‘honoured to be on the same stage as Karl Lagerfeld’ — a bum-clenchingly vapid pronouncement if ever I’ve heard one. Lagerfeld is a preening, self-important freak whose trademark is rudeness and that other badge of ultimate ghastliness, the ponytail.

Over on these shores, things are just as bad, except Congress hasn’t as yet invited Angelina Jolie to enlighten it with her plan to save Africa, as a parliamentary committee did over in dear old England. What is it with these modern celebrities? How can they be so uninformed, dumb, full of themselves and arrogant? And how can the public swallow the hype that the PR hucksters put out about them daily? The word ‘hype’ derives from the Greek hyperbole, and there’s nothing elegant about it. It debases the truth, as well as the language, and is often duplicitous and outrageous.

I remember 40 years or so ago, the editor-in-chief of Vogue, a self-invented but very nice lady Diana Vreeland, responded to everything with ‘fabulous’. The word fabulous became her mask, her defence, almost a way of life. By calling everything fabulous la Vreeland kept everyone in the dark and off balance. It vitiated the power of the sales pitch. An item could be inferior or superior but Vreeland said it was fabulous and that was that.


Vreeland, however, had terrific taste. She loved worthy fashion and talented people. In order to keep the peace she called everything fabulous. The trouble is that the bullshit stuck after she had lost power. Now everything and everyone is fabulous, and fashion has never been uglier and designers less talented. But the latter are Olympian gods when compared with professional celebrities such as the Kardashians and the Hiltons, both families for ever with us, and everywhere, like herpes.

If I were a suspicious fella, I’d think it was a cover for more nefarious goals. In other words, they are putting us to sleep with hype while sinister forces seize power. No such luck. The whole western world has turned sleazy and it needs hype for its fulfilment. Last week the egregious NY Times reported an after-movie party at the New York Library, describing a certain Carole Radziwill as a writer. Carole Radziwill is as much a writer as I am a transgender chap, but never mind, hoodwinking the public is what the Times does daily, so why not describe a hard-charging girl from the sticks like Carole as a writer?

People in big cities covered by TV and national newspapers no longer do anything without one eye on the celebrity merry-go-round. Twenty years after I appeared on a morning show in Chicago, a woman rubbernecked me on Fifth Avenue and shouted that I was great on Donahue. Imagine if I had written something of value. Yes, in 1982 I appeared on a morning show in Chicago, made fun of unbridled feminism, easily got the better of the idiotic host, and 20 years later some moronic woman still remembered. Nurse, help!

Oh yes, I almost forgot. Everyone’s a hero nowadays. We want and need heroes and there are so few natural ones around. Perhaps that’s why we have to keep inventing them. A one-time Olympic gold medal winner in the decathlon, the toughest of all track and field events, changes sex 40 years after his victory and Vanity Fair sticks her on the cover. I’ve said this before, but if a Martian came down and read the NY Times or listened to the TV news, he would definitely think that this planet is inhabited by transgender men and women, lesbians, bisexuals, bondage/dominance/submission types, and a few white beer-drinking truck drivers who spend their days and nights shooting black and Hispanic people.

Once upon a time there were barbers who cut men’s hair and hairdressers who took care of women. Sometime during the Sixties, a hairdresser by the name of Alexandre became the sine qua non among Parisian ladies of a certain class, and since then his profession has never looked back. Hairdressers became more sought after than rich old men, and now they’re more famous than their clients and some are multimillionaires.

Hype made Trump, and the Donald is still leading in the polls, a fact I cherish. So there are good things about hype, but except for Donald Trump I can’t think of any. But Trump hypes himself. He is not hyped by an army of PR jerks. Actually, what Trump does is anti-hype: he tells it like it is and the proles love it. Up in Massachusetts, in front of a blue-collar 100 per cent democratic audience, he was cheered to the rafters. The NY Times propagandist covering him was so shocked he didn’t file a story about it.

But now I must stop and organise my Christmas party. This year it’s uptown and more selective than usual. The Donald is invited but I doubt he’ll make it.

You might disagree with half of it, but you’ll enjoy reading all of it. Try your first 10 weeks for just $10


Show comments
  • Sanctimony

    A gem from Taki… many pet hates of mine exquisitely mangled !

    Karl Lagerfeld, a repulsive freak, justifying the sobriquet: “under every ponytail there is an a…h..e.” He, Lagerfeld, is the creep who once refused to sit next to a geezer in a wheelchair in First Class on an
    international flight has the same traits as those displayed by that other celebrated player of the pink oboe, Sir Elton John…

    Taki continued to then rubbish another old baggage from the rag trade, a harridan sans pareil, whose
    only adjective appeared to be “fabulous”… I had a similarly loathsome Central-European step-mother with the same, single adjective to describe anything; the only difference being that she pronounced it, “faberless”. The sound of that awful word still makes me shudder and she has been beneath the sod now for over 20 years.

    • Fritz123

      “You know”…

  • E.I.Cronin

    Can any visiting American enlighten me as to whether Trump has a real chance? Half of the Labor Party and The Greens would commit harakiri if he was elected 🙂

    • Sanctimony

      He’d probably clean up in the Deep South and in Okie country plus the more boring and working-class areas of the Mid West…. But in most of the prosperous and middle-class areas of the USA he is a throwback to something from the McCarthy or Goldwater era…

      Most importantly, he doesn’t drink and as Hemingway once said: “I can’t trust a man who doesn’t drink….”

      • E.I.Cronin

        Thank you – yes I can imagine he will do well in the South. A few poster here said he has no chance in the next round but in today’s highly volatile climate, perhaps he does have a chance? Trump is a teetotaller?! Well there you go. I guess in Trump’s favour Hemingway ended up big game hunting himself :-/

        Aren’t we already in a pc McCarthy era? Feels like it over here.

        WHo do you think has a chance?

        • Sanctimony

          Sitting Bull, perhaps… sorry… very frivolous… but going back to the Founding Fathers, there was Washington… essentially a soldier and a very good one… then came Jefferson a polymath and bon viveur and John Adams, another highly-educated man, from the opposite end of the American Social spectrum… they started as friends and allies, fell out, then reunited at the end of their lives and their correspondence is something that all Americans should cherish when exploring their origins and those of their country….

          • E.I.Cronin

            Haha! Great answer… Sitting Bull or the Founding Fathers. I like your take on their correspondence being valuable enough to go in the curriculum. Will look it up. Another Bush? Shudder.

            Come to think of it the only Prime Minister I’d vote for in full confidence and with a glad heart would be Billy Hughes (b.1862-d.1952). The only man with enough fire in the belly and backbone to turn the ship around. His speeches should be compulsory reading for our kids so they can discover what patriotism and honesty can achieve.

      • rtj1211

        Yeah, but he screws for America…..surely that’s a suitably redeeming feature?!

    • trobrianders

      This is shaping up to be a one issue election; who’s lying about Muslims? Trump or Clinton?

      • Sanctimony

        Gosh… it took you a long time to type that…. both, probably…. but then I have never come across a politician who wasn’t a consummate liar….

        • trobrianders

          What’s the truth about Muslims then?

      • E.I.Cronin

        Who lies about most things!

        • trobrianders

          Oh that’s easy. Trump!

    • freddiethegreat

      That’s a good enough reason to rig the election!

      • E.I.Cronin

        My thoughts exactly! The world would be a far safer and happier place.

    • goodsoldier

      Yes, he has a real chance. But like here with all the media for decades supporting the EU, the media there will find a way to make sure only an establishment candidate makes it through. They can’t control Trump so he is dangerous to them. The media, the Republicans and Democrats, want the status quo, which means they want a race between Jeb Bush and Hilary Clinton. Let us hope Trump can pull through.

      • E.I.Cronin

        Thanks, I haven’t been following it closely, but from skimming headlines the conservative media here have been strangely quiet about him.

        • WTF

          Its quite hilarious to watch the liberal media over here (America) trying to entrap Trump with some outrageous statement as it always back fires on them with his ratings. The more they goad him to make non PC comment the more his ratings become solid.

          It matters little whether its the usual libtards on the left or the right trying to knock him off course, it hasn’t worked as he has judged the mood of the country. Its sad that so many were killed and injured in last weeks terrorist attack but he just trots out tough non PC measures to fight back instead of blaming the victims as Obama or Clinton have implied.

          The political establishment makes great strides to trash his lack of political experience but can’t see the obvious that just like the UK, the electorate has had it with the brown nosing liberal incumbents on both sides. It is their ‘political experience’ that has brought the west to its knees and people want change, not the sort that Obama sold the electorate but real change.

          Its a shame Farage and UKIP don’t have the money that Trump has as he can’t be bought unlike Clinton or Cameron and all the other usual suspects. If UKIP had those sorts of funds, they would be holding the balance of power at Westminster right now.

          • E.I.Cronin

            Absolutely – you’ve nailed it. Trump can speak with a quality no professional politician or establishment commentator is capable of – complete honesty. And people respond to it. Yes imagine what funds could do for UKIP and our equivalents!

          • Fritz123

            Trump is a liberal too but a real liberal.

        • WTF

          Its quite hilarious to watch the liberal media over here (America) trying to entrap Trump with some outrageous statement as it always back fires on them with his ratings. The more they goad him to make non PC comment the more his ratings become solid.

          It matters little whether its the usual libtards on the left or the right trying to knock him off course, it hasn’t worked as he has judged the mood of the country. Its sad that so many were killed and injured in last weeks terrorist attack but he just trots out tough non PC measures to fight back instead of blaming the victims as Obama or Clinton have implied.

          The political establishment makes great strides to trash his lack of political experience but can’t see the obvious that just like the UK, the electorate has had it with the brown nosing liberal incumbents on both sides. It is their ‘political experience’ that has brought the west to its knees and people want change, not the sort that Obama sold the electorate but real change.

          Its a shame Farage and UKIP don’t have the money that Trump has as he can’t be bought unlike Clinton or Cameron and all the other usual suspects. If UKIP had those sorts of funds, they would be holding the balance of power at Westminster right now.

    • WTF

      Now that would be what I call a good result !

      • E.I.Cronin

        Ritual Seppuku kits supplied to Labour and Greens voters free of charge 🙂

        • King Kibbutz

          So too, I voted Blair into power. In my weaker moments I think of that act and regress to the foetal position.
          Let’s be positive: we share a tendency toward open-mindedness?

          • E.I.Cronin

            Haha! Yeah I feel like issuing a formal apology to the People of Australia for ever voting Labor… what was I thinking? It’s the one time a plea of temporary insanity may be plausible. I like your take on it. Am now open-minded to voting with intelligence and forethought.

    • WTF

      Now that would be what I call a good result !

  • Migru Ghee

    My dad says Donald Trump is only really standing to make Hillary the obvious choice, which is a bit like what Britain is like nowdays. It is perfectly clear to most of us who it is that will be running shop in Britain for the next twenty years. This is what I believe socio-political inevitability must also be like in places like China.

    • Hillary Clinton is absolutely appalling – she should never have been allowed anywhere political office. She’s a complete disgrace.

      • Terry Field

        It is all Hilary, Hilary, Hilary. Careerist monster, just like Blair, Brown. Dangerous.

    • Hillary Clinton is absolutely appalling – she should never have been allowed anywhere political office. She’s a complete disgrace.

  • James

    I like some of what Trump says but somethings don’t stack up – Take the Alex Jones interview yesterday, talking about taking oil from the Middle East next time US is at war. Only a nutter would say that.

    He is either one of the following – 1. Not that clever. 2. A Hilary stooge or 3. Not serious about running. I think its the last one.

    He stands for a white right conservative vote and he even manages to split that. To win he has to get a lot of Dems voters to switch also. He falls way to short and knows it.

  • edithgrove

    Unpredictable times. How did Corbin get so close to power, or Alex Salmond, and now stepping from behind a curtain, Hilary. In American politics there seems to be a well trodden path from entertainment to politics but, much like the EU, if the powerful don’t like democracy’s choice, they fix it.

    • Fritz123

      I like the late Obama, Cuba was great, but everything that prevents Hilary from becoming president is perfekt. She should not laugfh again as in the case of the Gaddafi murder.

  • Mow_the_Grass

    Great article – but Trump the Chump is really just a modern day carnival barker (with a helluva lot of cash)
    Definitely not presidential material (as is the incumbent)

    • freddiethegreat

      Maybe not presidential material, but after Obama even Donald Duck would be fantastic, let alone Donald Trump.

      • Obama – the worst President in American history – by a long way. Many Europeans seem to be unaware of the seriousness of the accusations made against him. They are incomparably worse than those made against Nixon. Not only that, there is a massive amount of background information supporting these arguments.

        • rtj1211

          Why don’t you lay them out then?

      • Obama – the worst President in American history – by a long way. Many Europeans seem to be unaware of the seriousness of the accusations made against him. They are incomparably worse than those made against Nixon. Not only that, there is a massive amount of background information supporting these arguments.

    • rationality

      Trump represents European Americans. Shame you are gullible enough to believe in the controlled media’s smear campaign against him who definitely do not represent European Americans.

    • goodsoldier

      You are wrong. Who is ‘presidential’ material in your book?

    • rtj1211

      He’s no worse than Ronnie Reagan and the Yanks absolutely loved old Ronnie……

  • WackoBird McCraziePants

    For those who don’t follow USA Politics, if you think of Trump as the American Boris, you won’t go far wrong.

    • goodsoldier

      Trump would never be pro-Eu and glad that Turkey will be joining the EU. Trump is not a career politician as Boris is.

      • WackoBird McCraziePants

        Boris is all in for Turkey joining the EU? That’s a yuuge disappointment!
        Donald & Boris will have different Policies as the UK isn’t suffering the equivalent of a 2nd term Corbyn premiership, but I still see many similarities between the two men & their respective electorates.

        • Sanctimony

          Boris is a Turk, isn’t he ?

          • WackoBird McCraziePants

            Indeed he is, and I’m getting an education here 🙂
            Climate Change is another major policy difference too.
            But both men are brilliant communicators despite their contrasting styles.
            One is an Oxbridge Toff, the other a Billionaire Businessman but both are considered “one of us” by ordinary people.
            Both have diverse support over every demographic.
            I would have said both seem to “get it” about current issues but I have to conceed Boris is lacking on that one 🙁
            However, I have been looking thro the prism of his electoral success in winning the Mayorship.

          • Fritz123

            Maybe Boris does not care about the “identity” of Europe because he has his own.

          • rtj1211

            Boris is a mongrel with some Turkish blood in him……

    • King Kibbutz

      Except Boris’s lies are told to do the people of this nation harm.

  • freddiethegreat

    “Barf-inducing parties given by pop-culture schlock merchants ”

    “Lagerfeld is a preening, self-important freak whose trademark is rudeness and that other badge of ultimate ghastliness, the ponytail”

    “What is it with these modern celebrities? How can they be so uninformed, dumb, full of themselves and arrogant?”

    “fashion has never been uglier and designers less talented.”

    Brilliant stuff. Taki deserves an award, like a permanent tax rebate.

  • WTF

    Telling it as it is isn’t hype and thats why Trump is so popular.

    He is the ONLY one who has come out and highlighted the real threat of Islamic Terrorism and that bombing Syria although a good PR exercise for Cameron or Obama it wont make us any safer in the west. What everyone on the left and most on the right have failed to appreciate is that IS is not a state you can wage war on but a global wannabee Islamic Caliphate that is already entrenched in western nations.

    Home grown terrorism from Muslim Terrorists are a far greater threat than the IRA were or the Oklahoma bomber and they are self radicalized in small cells of 2-5 people across all western countries. The Paris atrocity was a classic case as was last weeks California act of terrorism by two radicalized Muslims.

    The left refuse to grapple with reality as evidenced by the white house going ‘dark’ yesterday as all the evidence of terrorism was disclosed by the FBI. As much as Obama tried to make it look like work place violence because a guy gets a snit over some banter, that Islamic sc**bag and his wife had a IED factory and were set up for a premeditated act of terror that had months in the planning and funds from elsewhere.

    The sickening press conference by lawyers for the family of these two showed little remorse for those killed and set about turning Muslims into victims once more and claiming they didn’t know what was going on. How can a Muslim mother living in the same house who is given their child to look after, not have any suspicions when they dress up in black attack gear and leave all tooled up. It defies belief that ordinary Muslims are ignorant to the killers in their midst.

    Trump wants to crack down on families of these killers and why not. It is they who give the Jihadists safe haven to commit atrocities whether they know it or not. Ordinary citizens are too scared to report suspicious goings on from Muslims thanks to the left berating them as racists, so the only solution left is to rigorously investigate families that cover for these terrorist.

    Trump is the only one saying this is whats needed and most people back him.

    • Excellent post.

    • Excellent post.

    • E.I.Cronin

      100+! Only just read about his statements. A CNN poll puts him way ahead of every other candidate.

    • Fritz123

      But this is exactly what is wrong. You cannot figfht an idea. Call it how you like it, it is the dream of a totalitarian Umma. You can only take territory away and this is a good idea in Syria. Maybe it is different in Iraq as ISIS is basically nothing else but Bushs final “surge”.

      • WTF

        But my real point was how do you deal with home grown Muslim terrorists with those same ideas as those in Syria. I know how I would deal with them but …………………

        • Fritz123

          The ideas are free. It is the action that matters. And those who care about “the territory” of ISIS know this very well. Ideas are nothing.

          I read that PM memorandum and it does not mention Assads consent as a prerequisite for legality. Bagdad does not want Turky, Damaskus does not want UK planes. It is their business to decide and the UK and the Turks should speak with Russia. LIke France and the US.

          But lets take that guy in the subway. Was it an act of war or an attempf of murder? You cannot have it both ways.

          And watch that witch!!

          • WTF

            Its a terrorist act it my book due to the asymmetrical attack on civilians who have no part of any actions that the UK government may or may not take in Syria.

            Muslim terrorists where ever they are on the planet are not represented by any sovereign state as we would normally associate under the Geneva convention and although we might term it an act of war, its not in reality. Its an act of terrorism no different to pirates on the high seas centuries ago or even today around the horn of Africa. As such, human rights shouldn’t exist as they are not signatories to any Geneva convention so anything goes when fighting them.

          • rtj1211

            But those terrorists are funded by sovereign states. Notably: the USA, the UK, the Kingdom of Saudi Arabia and Qatar.

  • Mr. Bernard Wijeyasingha

    In one of Donald Trumps public forum in North Carolina two black ladies who have become famous on the internet and who call themselves “Diamond and Silk” as usual spoke in behalf of Trump. They say it as it is and this time they ended their speech by saying “The silent majority has spoken baby”
    Yes we are “speaking’ in poll after poll. Donald Trump is the undisputed leader in the race for the next President of the US. and why?
    -Trump is a successful leader of 500 corporations. he has well developed leadership skills and he is good at it
    -Trump funds his own campaign and does not take a penny from vested groups.
    -Trump is strongly pro Constitutional and anti Obama policies. that is a recipe hard to beat.

    • Fritz123

      It is too easy to say that he is a Tea Party guy. In the most important things as far as I remember he is basically on Obamas side or better aka more liberal. He is a practical guy who loves simple and clear solutions, but he is not a simple guy.

      • Mr. Bernard Wijeyasingha

        I do not want over analyze Donald Trump. I am sure Mr. Trump has faults but for me he is the best candidate for the President of the US than any other candidate. As the saying goes “a one eyed man is king in a world of the blind”. The rest of the candidates, for me. are as blind and clueless as they come.

      • Terry Field

        Only fools deride HIs Messages.

        • Fritz123

          Well, he did neither kill Saddam nor Gaddafi and this is very much most important for me. I dont think he would do certain nasty things as a president. Qnd he did not say that he wants to block Muslims from entering the US forever. It is one option if you dont know what to do. For me this was no terror but a reaction to an insult by coworkers and I dig his reaction.

  • fundamentallyflawed

    I didn’t know who Karl Lagerfeld was – he looks like a cookie cutter bad guy from a bad cheap sci-fi film….

    • Fritz123

      The world today? Pony.

  • Fritz123

    “Thank you, thank you, thank you so much!!” But we shouldnt judge Lagerfeld as a public figure. He is an artist. And “I dont like artists who make other artists bad” (Al Hansen). And he has a history too. Sort of Coca Cola in Germany. Industrial revolution on the table. We need people like him as well.

  • Terry Field

    Trump is no buffoon; his call to close America’s borders to the muslim threat -a potent one which is comprehensively denied by the government controlled media in Britain and European countries saddled with an already massive social disaster – is well accepted by the American people, who are not infected by the lunatic and triumphant cultural marxism that so perverts healthy thinking.
    To talk of Islamism and Islam as different things is utterly ludicrous. Infantile; dangerous; darkly manipulative. And UNTRUE.
    Where is a free media that reflects diversity of opinion in Britain ? Nowhere in evidence. ‘Balanced,’ Home-Office managed untruth that drowns thinking.
    Goebbels escaped Berlin and lives in the BBC.

Close