The greatest mistake made by conservatism was its overly close relationship with neo-classical economics. This was a marriage of convenience: finding themselves Johnny-no-mates in the academic world, the conservative establishment hastily bunked up with the only group of social scientists who were prepared to talk to them.
This cohabitation was not only unhealthy but boring.
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Rory Sutherland is vice-chairman of Ogilvy Group UK.
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