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Radio

Why BBC Arabic is booming

Its audience is up by 15 per cent year on year. Here’s why it’s essential that its nuanced approach survives

7 February 2015

9:00 AM

7 February 2015

9:00 AM

Last weekend BBC Arabic celebrated 77 years since John Reith (as he then was) launched the first foreign-language service of the fledgling BBC Empire Service with an announcement (in English) in which he declared that the programmes would always be ‘reliable, accurate and interesting’, values that have become virtually cast in stone as the Reithian model of broadcasting.

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