The American economy always feels better when the Super Bowl is on. Ads for trucks and beer fill the airwaves. It’s steak and cigar season for the corporate bigwigs, not a time for the calorie conscious. For a few days, they can forget about foreign labour and cratering emerging markets and wallow in the fantasy that America is still about men in faded jeans and worn baseball caps, doing practical things with their hands.
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Philip Delves Broughton is the author of What They Teach You at Harvard Business School.
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