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Books

Richard Branson deserves (some) respect

The Virgin empire may be a house of cards, as Tom Bower argues in Behind the Mask. But let's give Branson credit for his shrewdness and survival instincts

8 February 2014

9:00 AM

8 February 2014

9:00 AM

Branson: Behind the Mask Tom Bower

Faber, pp.384, £20, ISBN: 9780571297092

Tom Bower’s first biography of Sir Richard Branson, in 2000, was memorable for its hilarious account of the Virgin tycoon’s accident-prone ballooning exploits — and for its trenchant thesis that he had ‘toppled from his perch onto a slippery, downward path’, both in business and personal reputation.

But what Bower depicted as ‘the beginning of the end’ for the bearded self-publicist turned out to be rather the opposite.

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