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The Wiki Man

Rory Sutherland: Why don't Americans have kettles?

The most tech-savvy people can be luddites in the kitchen

4 January 2014

9:00 AM

4 January 2014

9:00 AM

I enjoy reading reviews of kitchen gadgetry. Clever new kitchen products are often under-appreciated. Many rituals around food preparation are intended to signal personal effort, rather than to produce edible food with a minimum of fuss. There is hence a tendency towards bogus authenticity among amateur cooks which causes them to eschew labour-saving devices in favour of doing everything in a faux-Victorian fashion.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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