Placebo effect
Warning: rationality could be bad for your health
Rory Sutherland 21 May 2016 9:00 am
Almost every popular commercial product owes its success to two different qualities. First, it does the job it is ostensibly…
Why don’t more non-smokers try e-cigarettes?
Rory Sutherland 30 August 2014 9:00 am
I was waiting on an office forecourt recently puffing on an e-cigarette when a security guard came out. ‘You can’t…