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New Zealand World

Jacinda Ardern and the empty politics of ‘kindness’

27 April 2025

4:10 PM

27 April 2025

4:10 PM

Just over two years on from stepping down as Prime Minister of New Zealand, Jacinda Ardern is awaiting the imminent release of her memoir titled Jacinda Ardern, A Different Kind of Power. The launch will be supported by a 9-night US and UK book tour. The marketing around both employs the ‘kind and empathic’ messaging now firmly cemented as her international brand.

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