Every Easter, the Creme Egg dominates supermarket shelves. It is, Cadbury’s marketing department loves to remind us, ‘the nation’s favourite Easter egg’. Its popularity sometimes verges on cultlike. In 2016, when Cadbury opened a pop-up café in Soho called Crème de la Creme Egg Café, people queued down the street to eat something they could have bought at any old corner shop.
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