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Flat White

Tasteless: fake meat faces extinction

23 December 2023

2:49 PM

23 December 2023

2:49 PM

The fake meat industry is dying.

In August, Wired ran the headline, Fake Meat is Bleeding, but It’s Not Dead Yet after weak sales for plant-based meats surfaced.

Fake meat popularity grew rapidly after its debut, partly due to the gimmick of guilt-free burgers. However, as a market share of total food sales, it has remained a niche product.

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