Trans influencer Dylan Mulvaney recently said the backlash against Bud Light had left them having ‘trouble sleeping’.
They are not the only ones. Executives across the corporate landscape are starting to realise that picking controversial, fringe activist partnerships could have a very real and prolonged negative impact on their brand image.
According to a New York Post article, the financial fall-out of the Mulvaney partnership is spreading across other brands distributed by Bud Light’s parent company, Anheuser-Busch, with Budweiser suffering an 11.4
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