Hauling icebergs to Africa: could a bizarre plan to get drinking water actually work? It’s a headline so odd it warranted a second look. Parody? Click-bait? Fake news?

No. It’s just a really dumb idea that appears to resurrect itself every few years. At least the article in Nature had the cheek to add, ‘Transporting water trapped in icebergs to drought-plagued regions is pooh-poohed by scientists.’

According to the article, bottled water company Svalbarði is playing on the salvation vibe by shipping iceberg-harvested water to high-profile customers with a saviour-complex in various cities – including Sydney.

‘Taste the Arctic to Save the Arctic,’ its website...