Like so many of history’s great catastrophes, the story begins with an eccentric Victorian Englishman. Francis Galton was a maker of maps and compiler of tables; ‘Whenever you can, count,’ was his mantra. Galton was the first man to plot a weather map and the grandfather of forensic fingerprinting. His quixotic mania for quantification would lead him to try and draw up a ‘beauty atlas’ of the United Kingdom based on his own observations.