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Flat White

ABC: winning hearts and minds...?

7 October 2022

12:00 PM

7 October 2022

12:00 PM

Imagine a large multinational commercial enterprise with a readily identifiable identity inserting subliminal messages into its advertising campaigns.

To be clear, subliminal messages are visual or auditory stimuli that the conscious mind does not necessarily openly perceive, subtly inserted into introductions, commercials, or songs.

This method of influencing can be used to strengthen or heighten the persuasiveness of messages.

It is a classic tactic of psychological warfare, which is any action taken with the aim of evoking a planned psychological reaction in other people 

Sometimes known as ‘winning hearts and minds’, it is a tactic used to change or reinforce attitudes favourable to the originator’s objectives.

It can be even more effectively applied if the originator constantly looks through the noise to gauge the inserted message’s impact or to escalate the response of the viewer as key milestones are achieved.

Imagine the reaction of the tofu-eating, grass-wearing climate alarmist republicans of the Teal-Green far let if they even suspected it was something being used to discredit their dogma?

Well, this subtle mental infiltration happening here in Australia. Some viewers may recognise the tactics of the public broadcaster which is principally funded by direct grants from the Australian government and administered by a government-appointed board. Any hint of protest against the preferred narrative is immediately targeted for derisive denial.

For the last month, Australians have observed the formal mourning rituals which traditionally accompany the death of a Head of State, nominally though Her Majesty Queen Elizabeth II was in our case.

Apart from the insensitive behaviour of the usual suspects on Australia’s republican fringe, the mood was sombre, respectful, and restrained.

The broadcasting hiatus that was created must have been anathema to the ABC – that organisation supposedly chartered to record passing events while simultaneously facilitating free and open discussion between opposing internal Australian interests.

The ABC is no longer an organ of independently neutral commentary, it has instead become a determined proponent of radical political and social change, at least, that is the opinion of many in the broader audience.


Clearly, any mourning truce with the public has ended and the ABC – our ABC – is once again deciding what it wants to tell us and what it wants us to believe.

It has long been running what feels like a psychological operations agenda that escalates through three classic phases.

The first phase, sometimes referred to as white, involves truthful but biased information, where the source of information is acknowledged.

Phase two, or grey, is largely truthful and contains little information that can be proven wrong; the source is not identified.

Phase three, black, is inherently deceitful, giving information attributed to a source that was not necessarily responsible for its creation.

Its aim is to demoralise opponents through constant repetition of targeted messaging, such as negative jingles or program promotions.

The subliminal message is that you should observe their revisionist dictate.

Targeted messages include constant repetition of revisionist allegations of ‘genocide’ of Indigenous people and destruction of their culture, gender confusion, the promotion of green climate alarmism, and criticising authority including police and the military. 

Australia is well into Phase three of market saturation with social and political messaging on the agenda.

For example, Australia’s special forces have become a particular ABC focus, collectively and individually, through yet-to-be substantiated allegations and unchallenged accusations of guilt.

Those remaining non-Woke listeners, who cannot resist tuning in occasionally, may endure AM programs such as the morning propaganda – sorry current affairs…

A typical morning show now begins:

‘Good Morning, we are coming to you from Nipaluna, Hobart.’

While the co-host says, ‘Good Morning, we are coming to you from Gattigal land.’

Who decided the ABC has an obligation to reference different place names to placate the Woke? Certainly not the majority.

Judging by the shrinking ABC audience, this sort of thing is a turn-off and the ABC seems unable to help itself.

The day before Australia’s National Day of Mourning public holiday, the ABC in Queensland put out a release entitled, What’s open and what’s closed in Queensland on the National Day of Mourning for Queen Elizabeth II?

It was a quick summary of essential services available in Queensland, with an explanation of penalty pay rates.

The sting was in the tail under the seemingly innocuous How will people be marking the day? when the ABC inserted a statement from local Aboriginal activist Jackie Huggins.

‘I can really understand the angst of our people,’ she was quoted as saying.

‘The Queen is supposed to be apolitical, but her institutions that served her certainly weren’t, in terms of colonisation, brutality, and even theft of land.’

As the finale to the Queen broadcast period, it was a classic piece of subliminal messaging that honours the ‘reinforce your most potent points at the very end’.

Australians are facing for a long campaign and a social battle that may already be lost.

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