An idea past its sell-by date
Waitrose has announced the removal of ‘best before’ dates from many food products.
– The idea of printing dates began with Marks & Spencer in the 1950s, but only for use in the stockroom. They first appeared in the company’s shops in 1970 and were named ‘sell-by’ dates from 1973, launched with an advertising campaign saying: ‘The sell-by date means that St Michael foods are fresh.’
Already a subscriber? Log in
Get 10 issues
for $20
Subscribe to The Spectator Australia today for the next 10 magazine issues, plus full online access, for just $20.
- Delivery of the weekly magazine
- Unlimited access to spectator.com.au and app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Unlock this article
You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in