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It’s time for the word ‘Continental’ to make a comeback

How the word lost its glamour

1 February 2020

9:00 AM

1 February 2020

9:00 AM

Feasting on the remnants of my edible Christmas presents during the otherwise frugal month of January, I experienced a frisson when I opened the box of Thorntons ‘Continental’ chocolates.

For anyone who grew up in the 1950s, 1960s and 1970s, the word ‘Continental’ carries with it a waft of balmy air from the Mediterranean, a sense of longed-for glamour, pleasure and breakfast on a balcony, unavailable on this rainy, cut-off island.

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