It’s beyond embarrassing, it’s humiliating. But more importantly, it is the perfect metaphor for how the values of mainstream Australia are being emasculated in an ocean of virtue-signalling and self-loathing by the leftist ideologues now setting the agenda in Australian businesses and the media.

In a blink-and-you’ll-miss it cameo in the latest advert for Australian lamb, the politically-incorrect, larrikin ‘Lambassador’ of old, Sam Kekovich, appears looking awkwardly foolish on a lobster lilo, and worse, doesn’t utter a word.