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Flat White

Plain packaging a graphic study in failure

24 July 2018

1:27 PM

24 July 2018

1:27 PM

Twelve years since they were introduced and nearly six years since branding and logos were removed from cigarette packets, we now find out that Australians are increasingly desensitised to those gnarly graphic health warnings on the packets.

The Cancer Council of Victoria, which supports plain packaging laws and the warnings, released results of its survey on overall awareness of 23 health conditions related to tobacco use on Australian adults aged between 18 and 69.

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