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Features

In praise of pink Lego

9 February 2017

3:00 PM

9 February 2017

3:00 PM

There aren’t many toy companies that could make headlines in the business press merely by expanding their London offices — ‘Lego blocks out Brexit concerns’ — but Lego is not like other toy companies. Last week it was named the world’s most powerful brand by the consultancy Brand Finance; this week the second Lego movie is opening in cinemas; the University of Cambridge will shortly be appointing its first Lego professor of play.

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