In this newly created role, the Digital Sales Director’s primary responsibility will be to create and implement a strategic business plan that will ensure maximum digital advertising revenue across the Spectator and Apollo portfolios.
Key Responsibilities:
- Negotiate, lead and implement a cutting-edge digital advertising strategy across the Spectator and Apollo portfolios
- Be the key contact for driving digital commercial revenue across all platforms
- Manage relationships with all relevant media agencies. Either personally or through the wider team
- Grow revenue through new category business and high-level creative solutions
- Provide senior counsel on creative briefs across the wider commercial team, helping to conceive and develop premium commercial packages
- Liaise and work closely with other departments to establish the best business practice to maximise digital revenue without damaging the brands. Namely editorial, marketing and production
- Consistently be on top of shifting media trends, establishing new and innovative ideas across all relevant digital platforms and develop long-term strategic goals for the department accordingly
- Promote overall excellence through innovation, creativity and effectiveness
- Interpret and analyse statistical data to maximise selling opportunities, monitor competitive activity and provide regular progress reports to the Group Commercial Director and key stakeholders
- Collaborate, educate and support the wider team to push new and innovative ideas across all relevant digital platforms
- Pro-actively identify digital trends and competitor activity and develop appropriate short and long-term strategic goals accordingly
- Participate in industry events and conferences
Skills/Requirements:
- Minimum 4-5 years of digital advertising sales along with 4-5 years of other media sales experience
- BS / BA degree or equivalent professional experience
- Management experience required
- Dedicated and driven work ethic
- Excellent writing skills
- Comfortable making presentations to all size groups
- Outstanding computer skills, including proficiency in Microsoft Power Point, Microsoft Excel, Microsoft Word and Adobe Photoshop.
- Have an in-depth understanding of the nuances of the digital media sales process
- Experience in selling programmatically, setting up PMPs, commercialising podcasts, vodcasts, monetising mobile and app advertising in addition to the more traditional online sell
- Capable of developing and selling unique, innovative and custom integrated solutions and campaigns for our advertisers and partners
- Able to think creatively, sell strategically, and communicate effectively internally and externally
- Demonstrated ability to perform all related job responsibilities
- Ability to educate traditional media sellers regarding digital sales
- Ability to cultivate and manage agency and client relationships
- Highly motivated, detail-oriented, with the ability to multi-task in a fast paced environment with tight deadlines, and learn and apply new concepts and tools quickly
- Possess high degree of business and personal integrity
- Ability to lead other sales managers to achieve desired performance for themselves and their sales teams
- Ability to manage and interpret data
- Ability to set high expectations and hold others accountable to them.
- Must function at a high level in group leadership situations.
- Self-starter who seeks to take on projects and additional activities, while ensuring core responsibilities are met.
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