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Leading article

In fear we trust: how the Tories became addicted to negativity

The public would rather have something inspiring to vote for than an enemy to kick against

30 April 2016

9:00 AM

30 April 2016

9:00 AM

Strange as it may seem, there are still people around David Cameron who regard the Scottish referendum campaign as a great success. Yes, they say, the nationalists didn’t like the original ‘Project Fear’ — the attempt to frighten Scotland into voting no — but it worked. Alex Salmond was defeated by a 10 per cent margin — proof, it’s argued, that relentless negativity works.

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