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The Wiki Man

Always obey your satnav? Then you can vote rationally on the EU

Human intuition is tuned to get questions vaguely right rather than precisely wrong. Ignoring it is a mistake

26 March 2016

9:00 AM

26 March 2016

9:00 AM

In many ways a satnav is a miraculous device. A network of US military satellites more than 10,000 miles above the surface of the Earth, each broadcasting a signal with little more power than a 100-watt light bulb, allows a device in your satnav or mobile phone to triangulate your location on the ground to within seven yards or so.

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Rory Sutherland is vice-chairman of Ogilvy Group UK.

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