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When did the advertising industry get so obsessed with swearing and innuendo?

It may have started with French Connection’s tedious joke about FCUK

21 February 2015

9:00 AM

21 February 2015

9:00 AM

When did the advertising industry decide that swearing sells? Look around you, and you’ll start to see rude, unfunny double entendres everywhere. The latest company to jump on the bandwagon is Toyota — currently flogging cars with the catchphrase, ‘Go Fun Yourself’. Try not to split your sides laughing.

I blame French Connection.

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Harry Mount is the author of How England Made the English (Viking).

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