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Shoppers like me will pay the price for Waitrose’s free coffee perk

25 January 2025

4:13 PM

25 January 2025

4:13 PM

Freeloaders rejoice: Waitrose is bringing back free coffee for customers even if they don’t buy anything. This is a bad idea that will make shopping in what was once a nice supermarket even more miserable.

The reintroduction of free coffee means more people through the door, and therein lies the problem

Before the pandemic, the coffee perk for members of the My Waitrose scheme could mean big queues.

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