A woke Woolworths may represent a greater threat to the survival of our free-market economy than the unlikely prospect of price controls emerging from the Albanese government’s predictable politically oriented enquiry into allegations of duopolistic supermarket price gouging. Unlike Professor Allan Fels’ half-baked referral (‘on the face of it, there seems to be the probability of overcharging’), there is unassailable substance behind increasing public concern at the woke takeover of Australia’s corporate leadership – with the risk that wokery and capitalism may ultimately prove incompatible.