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Flat White

Boycott backlash: Rip Curl on the run

1 February 2024

1:00 AM

1 February 2024

1:00 AM

#BoycottRipcurl is ripping its way through social media after the surf and snowwear icon featured a trans activist instead of a biological female.

The company did two things to annoy potential customers. First, it discontinued its relationship with Bethany Hamilton, surfing legend and shark attack survivor. Then, in a (now deleted) social media post, it chose to feature trans-identifying, Ryan Egan (aka Sasha Jane Lowerson).

News of Rip Curl (whose parent company is Kathmandu) choosing Egan to promote women’s surfing in the absence of Hamilton, broke on January 26.

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