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Features Australia

EV speed bump

Conspicuous conservation effect runs dry

2 December 2023

9:00 AM

2 December 2023

9:00 AM

The electric car market’s apparently smoothly accelerating journey along the global sales highway has hit a speed bump. The industry is running out of wealthy, green-conscious buyers and is shocked to find that the broad middle class of consumers owning just one cheap car that they need to get to work or take the kids to school is showing little interest in expensive electric vehicles.

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