A reader has asked me about the common expression ‘virtue-signalling’. The meaning, I think, is fairly clear. It is a message, or a public posture, adopted by a person or a company intended to send the message: ‘Look at me! Aren’t I good?’ It’s a very recent invention. ‘Virtue-signalling’ was coined by British author and journalist James Bartholomew (writing in The Speccie in 2015!) He said he intended it to mean that the holder wants to be welcomed for having displayed the approved, virtuous views.
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