The New Zealand Human Rights Commission recently spent $1.3 million on Voices of Racism, the second wave of the 2017 campaign calling on New Zealanders to Give Nothing To Racism which originally cost $360,000. These bills were picked up by New Zealand taxpayers.

A slew of creative assets for both parts of the campaign were developed by advertising agency Clemenger BBDO featuring Hollywood director Taika Waititi as the main talent.