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Flat White

Big Tech only wants to hear one ‘Voice’

23 March 2023

5:00 AM

23 March 2023

5:00 AM

In the push to enshrine an Indigenous Voice to Parliament in Australia’s Constitution, censorship is the greatest weapon – and Big Tech has received the green light to use it.

The Albanese government has confirmed that there will be no changes to how digital platforms monitor freedom of expression and ‘disinformation’ relating to the upcoming referendum on the Voice. This has fuelled concerns over just how fair the debate will be, and rightly so. Given their record of political interference, unhinged bias, and censorship, platforms such as Facebook and Google do not deserve the trust of the Australian people. To ensure that foreign-owned media companies cannot hijack the conversation around one of Australia’s most sensitive domestic matters, the Albanese government should adopt the Institute of Public Affairs’ proposal to legislate against such platforms censoring political viewpoints regarding the referendum.

In explaining why no changes will be made, Communications Minister Michelle Rowland places great trust in Big Tech’s ability to self-regulate. She states that they have policies which ‘protect the integrity of democratic processes and facilitate freedom of expression while addressing misinformation/disinformation’.


Far from protecting democratic ideals, existing social media policies are consistently used to undermine free dialogue in the pursuit of one narrative. Whether it is relying on fact-checkers to flag so-called ‘misinformation’ or arbitrarily declaring that certain content ‘advertisements’ cannot be promoted, digital platforms overwhelmingly silence perspectives that remotely question the logistics or scope of the Voice proposal.

Since September 2022, Google and Facebook have censored three videos produced by the Institute of Public Affairs. In one of these videos, an IPA research fellow details reports regarding the nature of and desire for a traditional information pamphlet surrounding the Voice Proposal. In taking the clip down, Google painted the video as an ‘Australian election ad’ featuring politicians, thereby attracting some technical obligations with which the IPA did not comply. Facebook claimed that another video questioning the extent to which racial equality would be secured by the Voice was an ‘ad’ that violated Facebook’s social and political policies – offering no explanation as to how this was the case. Similarly, conservative lobby group Advance Australia ran advertisements urging Australians to oppose the Voice, claiming that it would create ‘special rights’ for Indigenous Australians. True to form, Facebook cited the increasingly meaningless term ‘misinformation’ to justify pulling the ads in January.

Regardless of whether the Voice affords Indigenous Australians advisory rights and privileges that are not available to any other race – or ‘special rights’ as some say – Facebook’s censorship is a gross intrusion into sensitive domestic affairs. With one of the most significant changes to Australia’s Constitution set to be decided on in coming months, it is vital that any and all interested parties be afforded freedom of speech and expression. To this end, the IPA proposes amending the Broadcasting Services Act to ensure a free and fair debate. By compelling broadcasters – including digital platforms – to offer all referendum participants the opportunity to broadcast referendum material, as IPA Executive Director Daniel Wild argues, the Act can give Australians ‘an equal say over the big issues facing our nation’s future’.

It is for Australians – not foreign-owned tech companies – to debate and decide the country’s constitutional future. Why should Big Tech retain the ability to control the dialogue of our nuanced, domestic affairs when they are not the ones who deal with the consequences? For them to do so is nothing short of foreign interference that attacks the heart of Australia’s democracy. It is odd that Home Affairs Minister Clare O’Neil denounces foreign interference as it ‘fundamentally undermines our democracy’, just as the Albanese government refuses to address it by way of legislative change.

By hindering the fully informed debate necessary for Australia’s referendum, Big Tech is impeding Australia’s democratic standards. With the referendum fast approaching, it is high time to reign in digital platforms, reminding them that Australia’s course should be steered by Australians.

Edmund Stephen is a Contributor for Young Voices.

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