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World

The problem with polling

22 July 2021

8:10 AM

22 July 2021

8:10 AM

If you did an opinion poll about opinion polls, chances are most people would recognise the limitations of market research, offer some unfavourable views of pollsters and deride the uses to which their work is sometimes put.

Yet if you asked politicians and the media whether polls deserve our attention, they would almost unanimously agree.

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