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Would you kill for a cup of coffee?

2 May 2020

9:00 AM

2 May 2020

9:00 AM

Coffeeland: A History Augustine Sedgewick

Allen Lane, pp.419, 25

In the winter of 1939, at the San Francisco Golden Gate trade fair, an advertorial film called Behind the Cup told the story of El Salvadorean coffee, from seed to cup. America was the world’s biggest consumer, drinking nearly 60 billion cups a year. It opened with a picturesque image of local Indians in traditional costume dancing under the Santa Ana volcano.

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