‘Dr Martin Luther King didn’t say “I have a nightmare,”’ is the opening line of a letter the IPA recently sent out to its membership, illustrating the principle that if you want to bring about change, it is better to frame your message with optimism than pessimism. The adman in me would tend to concur with such a generalisation – at least in its application to political campaigning.
Already a subscriber? Log in
Get 10 issues
for $10
Subscribe to The Spectator Australia today for the next 10 magazine issues, plus full online access, for just $10.
- Delivery of the weekly magazine
- Unlimited access to spectator.com.au and app
- Spectator podcasts and newsletters
- Full access to spectator.co.uk
Or
Unlock this article
You might disagree with half of it, but you’ll enjoy reading all of it. Try your first month for free, then just $2 a week for the remainder of your first year.
Comments
Don't miss out
Join the conversation with other Spectator Australia readers. Subscribe to leave a comment.
SUBSCRIBEAlready a subscriber? Log in