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Features

The five groups of voters the Tories are targeting

16 November 2019

9:00 AM

16 November 2019

9:00 AM

Tory MPs used to think they could rely on telltale signs while out on the campaign trail — a detached house or a neatly kept lawn — to help them find their target voters. These days, things are more complicated. The Tories’ electoral strategy now rests on persuading voters who have never voted Conservative in their lives to go blue.

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