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Barometer

Do ‘Workington Man’ and ‘Worcester Woman’ decide elections?

9 November 2019

9:00 AM

9 November 2019

9:00 AM

National characters

How useful is it to characterise an election with a single anthropological specimen such as ‘Workington Man’? ‘Worcester Woman’ was identified by Tory strategists ahead of the 1997 election as a key voter who had helped John Major win, against expectations, in 1992. Worcester was then a Conservative seat.

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