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Flat White

‘Corporate values’: any more than marketing?

11 March 2019

11:32 AM

11 March 2019

11:32 AM

Have you ever wondered what ‘corporate values’ are? I must confess here that it is entirely possible that ‘values’ do not even exist. The term for ‘values’ used to be ‘principles’ or even ‘moral principles’ and they were related to the basis of the decisions we make; i.e., we decide not to commit adultery because we promised another person our complete and undivided attention.

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