When I heard that the television pundit and all-round nepot Kelly Osbourne had gone into ‘food rehab’ upon gaining weight, I fair choked on my cronut. Crumbs! Is there any pleasure, weakness or habit that isn’t pathologised these days, even stuffing oneself out of sheer molten gluttony? I read on; incredibly, people were praising ‘strong’ Kelly and ‘brave’ Kelly.