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Books

Want Hollywood's conventional wisdom? Then read Blockbusters

A review of Blockbusters, by Anita Elberse. If this is what they teach you at Harvard Business School, it's no wonder the most successful CEOs didn't go there

1 March 2014

9:00 AM

1 March 2014

9:00 AM

Blockbusters: Why Big Hits — and Big Risks — Are the Future of the Entertainment Business Anita Elberse

Faber, pp.320, £14.99, ISBN: 9780571309221

You can learn a lot from this book. Latin America has a smaller economy than Europe. Big companies can spend more on advertising than small ones. Maria Sharapova is attractive. Given that the book is written in the dullest of academic prose, there may even have been a paragraph I missed about how there is a Tuesday in next week.

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Colin MacCabe is among other things executive producer of the Derek Jarman Lab at Birkbeck, University of London.

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